Saint Lucia’s tourism sector continues its upward trajectory, achieving a landmark EC$3.5 billion in revenue last year, despite operating with 500 fewer hotel rooms. Deputy Prime Minister and Minister for Tourism, Dr Ernest Hilaire, announced the milestone during a press briefing on Monday.
“The total value of visitor arrivals reached 3.5 billion EC dollars,” Hilaire stated. “Despite 500 less rooms, we were still able to have a record-breaking year in terms of arrivals.”
He also highlighted the growing role of alternative accommodation, such as short-term rentals and homestays, in boosting local earnings. Tourism Authority data revealed that over 30,000 visitors opted for Airbnb-style lodgings last year.
“When you translate the 30,000 persons in terms of dollar value, calculate the number of these by the average daily rate, it approximates to $79.5 million that would have been spent directly in the hands of local operators,” Hilaire said.
Moving forward, the ministry aims to further support community-based tourism by promoting small-scale providers and home accommodations.
“Our intention this year is to be able to expand that (and) to really promote… a collection of small dealers, as well as the home accommodation option, to get more visitors,” the minister said.
The recent Gimies Awards also underscored the industry’s appreciation for its workforce, honouring the dedication of hospitality professionals. “Even if you did not win, you’re still a hero,” Hilaire emphasised. “You are still somebody who has made a significant contribution, and we want to celebrate you as well.”
The record revenue reflects the sector’s robust performance, which he credited to Saint Lucian hospitality workers. “The Gimies was created for us… the industry partners who recognise the excellence of our hospitalitarians, the real persons who go out of their way to ensure that we deliver.”
As preparations begin for next year’s Gimies, Hilaire encouraged wider participation, stressing that tourism’s impact extends beyond economics – it’s about people.
“The government has resolved to continue the thrust to ensure that we get more of the money to be spent in Saint Lucia and to go into the pockets of Saint Lucians,” he said.
