In a world where challenges like financial strain and social isolation persist, Saint Lucia’s Good Deeds Day is proving that small acts of kindness can create momentum for change. Led by the Do-Nation Foundation, this global movement – celebrated in over 115 countries – has taken root on the island, mobilising citizens to uplift vulnerable communities through hands-on service.
What began in 2007 as an initiative by an Israeli philanthropist has blossomed into a Caribbean mission under the leadership of Diane Felicien, founder and CEO of Do-Nation Foundation.
“Our mandate is to empower vulnerable communities through advocacy, education and direct action,” she said in an interview.
The foundation focuses on gender equality, youth empowerment, mental health and building stronger, more resilient communities.
This year, one of the most heart-warming efforts was a massive soup kitchen initiative in collaboration with Maggi, providing hot meals to over 450 people facing food insecurity.
Volunteers, corporate partners and neighbours came together not just to distribute food but to share moments of dignity and human connection.
“It was a deeply impactful event, uniting volunteers, partners, and community members to share not only meals but also hope and solidarity,” Felicien said.
Behind the festive atmosphere of community cleanups and tree-planting drives lies a sobering reality: rising living costs and systemic inequities have left many Saint Lucians struggling to meet basic needs.
“The level of need is significant,” Felicien said. “Soup kitchens, food hampers and other forms of relief are crucial lifelines, especially for the elderly, unemployed, and underprivileged youth. These efforts are about more than just food – they offer dignity, support, and connection.”
Good Deeds Day in Saint Lucia also includes coastal cleanups, tree planting, school outreach, mentorship programmes, and support for survivors of gender-based violence. Innovations like the Good Deeds Day Pageant and the youth-led Good Deeds Day Club promote year-round service.
Felicien has a bold vision to transform Good Deeds Day from a once-a-year event into a sustained movement across the Caribbean: “We hope to expand our network of Good Deeds Clubs, deepen regional partnerships, and continue empowering individuals of all ages to serve with compassion.”
She encourages everyone to get involved. Individuals can volunteer by joining a cleanup, soup kitchen, or mentorship programme, while businesses can sponsor projects or donate supplies.
