How Creators Alliance Left Saint Lucians with Empty Pockets

“People Were Getting Paid… Until They Weren’t” 

When a 25-year-old Sir Arthur Lewis Community College student invested EC$400 (about US$130) in Creators Alliance (CA) on March 14, he thought he’d found a smart way to make extra income. The platform promised steady monthly returns just for creating and uploading videos – but by April, his hopes were unravelling.

“You were expected to make your money back by the end of the month, and the task you were supposed to do was create videos and release them on the platform,” he explained to St Lucia Times. “They had different ways to increase your money by buying a video package.”

Now, like probably dozens of others in Saint Lucia, he’s left with nothing. The digital platform – which lured users with returns on video advertising packages priced between US$130 and $1,999 – has abruptly shut down, dissolving WhatsApp groups, stalling payments and leaving investors scrambling.

What started as a simple pitch – earn money by uploading five videos daily – soon grew complicated. During a promotion, he was allowed up to 15 videos weekly, but the real hurdle was cashing out. He was required to set up a chain of financial tools to process earnings.

“You had to set up a brokerage for cryptocurrency and then you would link that with Creators Alliance and you use your red dot (payment) card or your normal bank account card on the Binance (crypto exchange) so you are withdrawing from Creators Alliance to Binance to the brokerage and then from Binance to your bank account,” he said.

His first payout was due in April, but by then, CA had gone silent.

A street vendor, 29, who joined in January, also never received a payout, though he said he saw others profiting. “I guess it shut down because maybe too many people were not cashing out their money in time and waited for their money to build up before drawing it,” he said, criticising chat groups for veering off-topic instead of addressing CA issues.

A 20-year-old call centre worker said she was introduced to the platform by a friend and noticed several coworkers joining. “Several of us saw it as a way of making some extra cash since we don’t get paid much anyway… But I think I joined too late,” she said. “I joined at the end of March and lost the money I invested since everything crashed in April.”

But some also have good tales to tell. They were among early adopters, counting profits while latecomers count losses.

Among the beneficiaries was a 27-year-old self-employed man who joined in December 2024, scaling up from an initial US$799 package within two months: “By about February, I was on the $1 999. I didn’t upgrade anymore, so it was straight profit from there.”

He said he used his earnings to fund his business.

He blames latecomers, saying they had been judgmental and critical at the start and that Saint Lucians “only cooperate when things go good”.

Those who joined just before the shutdown transferred big sums, resulting in major losses, he claimed. 

A 52-year-old Anse La Raye businessman had a similar positive experience after joining in December.

“I started at the first tier and after recouping my initial investment, I moved up by investing bigger,” he said. “I was able to recover that money just in time and also made some extra cash before things crashed.”